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Marketing has many sub-disciplines, performance marketing is the umbrella term for digital marketing and advertising where you only pay when you get measurable results. We measure clicks, leads and sales. This allows you to quantify the effectiveness of your marketing work and to improve your return on investment (ROI).

numero does Pay-Per-Click (PPC) advertising, Google Advertising, and Social Media Advertising. We also build websites - they're not pure performance marketing - a website is a vehicle for performance marketing because you have to send clicks somewhere!

Performance marketing is trackable, you can control how much you are spending from your marketing budget and you can see exactly what results you are getting. All these enable data-driven marketing decisions. Trust us, your boss loves this.

How long is a piece of string? Only joking, we work with New Zealand businesses who have revenues of between $2 million and $10 million. That's not to say we wouldn't work with you if you're larger or smaller.

numero gets chosen by businesses of this size because our services are designed to support an in-house marketing team and a business who has a marketing budget that is aligned with approximately 2-5% of annual revenues.

Small and micro businesses are better served by freelance marketing consultants. Fractional Chief Marketing Officers (CMOs) often choose to work with numero because we are experienced, charge appropriately, and have a track record of success.

Politely, if your marketing budget for a performance marketing (advertising spend plus salary or retainer fees) is less than $4,000 per month, we're not right for your needs.

We're so confident in our skills, that we guarantee that if you follow our recommendations, you'll never need to worry about where your next lead or sale is coming from.

Many marketing agencies will tell you that results cannot be guaranteed due to the unpredictability of digital marketing outcomes like market conditions, competitors and consumer behaviour.

numero works hard to only select clients who we know we can get results for. We take time to get to know your business, your recent track record and marketing effectiveness so that when we propose performance marketing services to you, we are confident we can get you results.

Ask us to review your recent marketing performance and we'll tell you the truth.

Your history of Google Ads can be reviewed in Google Ad Manager and your results are visible through analytics history. If you are doing well already and we don't think we can improve marketing ROI - we will tell you. Straight.

Our marketing guarantee

Robust process - we optimise strategies, we test and improve based on data
Quality over quantity - lead generation ROI is about targeting so that advertising leads are aligned with your ideal customer with a high propensity to buy soon
Performance-based approach - continuously monitoring and optimising campaigns to get the best results based on data and analytics
Our case studies are recent, cover all our performance marketing services and have success written all over.

We get that you've been burnt in the past. We get that business decision is risky. We've been doing performance marketing long enough to know when to say "no". If we can't help, we'll explain why; if we can help - tell us when to start work!

Your marketing ROI is calculated as the revenue earned after deducting the costs of performance marketing expressed as a percentage.

From the outset, clear goals and KPIs are needed to track ROI. The more specific and measurable these are, the clearer we will both understand the marketing outcomes.

numero invests time to understand the metrics and numbers that matter to you. Our performance marketing results are reported based on the revenue and number of clients you get from advertising. We'll include other measures that are important for your business.

We understand that you may have been disappointed in the past by agency performance not aligning with promises made about ROI.

Working with numero is a 'de-risk' strategy.

Your long term financial investment in performance marketing is dependent on getting great results that get you payback. That's our goal too.

If we cannot help you, we won't work with you. Straight-talking from the outset helps us both understand our shared goals and to set the parameters for success. We prefer it that way.

Our charges are transparent. Together, we agree a monthly fee which is based on a blend of services suited to your current needs.

What we never do is charge you for adverts. You pay the platforms direct. We don't take a commission on advertising spend. And as the ads scale, we don't change our charges unless the blend of services we provide also changes. Transparency and straight talking. We may have mentioned this before. It's important to understand each other before we decide to work together.

If you want to work with us you do not need to have your own marketing team. It helps when we report through someone who is very knowledgeable about your business.

numero works with New Zealand businesses who have revenues of between $2 million and $10 million. Nowadays, it's unusual for these companies not to have an internal marketing team. We will always collaborate with your other marketing agencies.

Since marketing is a diverse discipline, we have no expectations of being the only expert advisor you will be working with. We're aware that many clients complain that their roster agencies don't "play nice". Petty territorial disputes are not our style. Our goal is always to get the best result for you, the client. And we know that sometimes this means performance marketing is not the only choice for a campaign.

Good client relationships are all about balance and honest dialogue. We are 100% committed to this.